The History of Equi-Tape® | Rebecca Haddock, World Leader in Equine Kinesiology Tape

Welcome to Equi-Tape® And The Equi-Taping® Methodology

Equi-Tape®: Revolutionizing Equine Kinesiology Taping

Equi-Tape® Application for Fetlock and Suspensory Support.

Equi-Tape® is the original kinesiology tape designed exclusively for horses, setting the global standard for equine health and recovery. While Equi-Tape® was founded by Dr. Beverly Gordon, the brand’s innovation, scientific advancement, and worldwide reach are led today by Rebecca Haddock, recognized as the world’s leading authority in equine kinesiology taping and education.

Our Story

Equi-Tape® Practical Solutions Application for Carpus Support.

From Human Therapy to Equine Innovation

1970s: Dr. Kenzo Kase invents kinesiology taping for human athletes, launching a new era in physical therapy.
Early 2000s: Dr. Beverly Gordon adapts kinesiology taping for horses, creating the first tape specifically engineered for the equine body.
2017–Present: Rebecca Haddock acquires Equi-Tape Inc., transforming the company through advanced product development, accredited education programs, advancement of the modality, and global practitioner support.

Equi-Tape® Application for Digestive Support.

Leading the Future of Equine Care

Under Rebecca’s direction, Equi-Tape® has:

Expanded to serve horse owners and professionals in over 26 countries
Developed the world’s first accredited equine kinesiology taping education and certification programs
Driven research and innovation in equine rehabilitation, performance, and wellness
Built a global community of certified practitioners and equine health advocates

Rebecca’s expertise and passion ensure that Equi-Tape® remains at the forefront of equine taping science, education, and support.

Breaking News: Equine Kinesiology Taping Surges as One of the Fastest Growing, Cost Effective Modalities in Horse Care.

Why Choose Equi-Tape®?

The first kinesiology tape designed and tested specifically for horses
Led by Rebecca Haddock, globally recognized equine taping expert and educator
Supported by research, real-world case studies, and practitioner results
Accredited courses for both professionals and horse owners
Trusted by veterinarians, therapists, and riders worldwide

FAQ

Learn More

May 13, 2025

Breaking News: Equine Kinesiology Taping Surges as One of the Fastest-Growing, Cost-Effective Modalities in Horse Care
Equine kinesiology taping is one of the fastest-growing modalities in the world because it combines affordability, versatility, and non-invasive support with the potential to enhance performance and speed recovery. Its rapid adoption is driven by both its practical benefits and its ability to fill gaps left by more expensive or invasive treatments. As more research emerges and accreditation programs ensure quality application, kinesiology taping is poised to become a mainstay in equine care worldwide.

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January 23, 2025

**Traumatized Horses**
**Traumatized Horses** Given the many challenges we face in the world today, I felt compelled to take a moment to discuss the profound effects of trauma on horses. It’s crucial for us as equestrians to understand the different types of...
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April 25, 2023

Revolutionizing Care, Changing Horses' Lives! - Equi-Tape®
Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up the interview with Rebecca Haddock, Owner of Equi-Tape, Inc Holding, located in Defuniak Springs, FL, USA. What's your business, and who are your customers? My business -...
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