The Equi-Tape® Team USA

Learn about who our instructors are, their accomplishments, and what makes Equi-Tape® the best choice to improve your equine performance.


Dr. Beverly Gordon

Founder and President of Equi-Tape Inc. and The Horse In Motion Inc. 

Dr. Beverly Gordon designed the first kinesiology tape for horses. Her commitment is to help horses heal, maintain soundness, and improve performance with an affordable, non-invasive, and highly effective modality. Her experience as a human and horse chiropractor and as a bio-mechanics specialist makes her a highly sought after Equi-Tape practitioner and educator in Wellington, Florida. Dr. Gordon served as director of the New York Chiropractic Outpatient facility and taught clinical sciences at the New York Chiropractic College. She has consulted for numerous veterinary facilities, treats all levels of horse clients including Grand Prix and Olympic level athletes. She has published over 60 articles on equine-related topics, including a column for Sidelines Magazine called The Horse In Motion. Dr. Gordon has also founded the Equi-Taping Method, a systematic approach to effective kinesiology taping. Equine healthcare professionals can now become certified Equi-Tape Practitioners through education courses, allowing them to expand their practice and help horses thrive. She has sparked an internationally following of horse enthusiasts that are committed to effective alternative therapies. Her passion is to truly understand the horse, prioritize his wellbeing, and help him maximize his potential. Dr. Gordon has revolutionized the way horses are treated and trained and hopes that Equi-Tape will becomes a house-hold name and a modality that every discipline uses around the world.


Rebecca Haddock - Vice President and Owner at Equi-Tape Australia and at SS Tape & Rehab

 Rebecca Haddock is a certified Equi-Tape Practitioner and educator with a background in business management and horse training. She resides in Colorado with her husband, son, dog, and horses. Rebecca grew up in the Western world and has professional experience in colt-starting, natural horsemanship, and rehabilitation work. She is also training in dressage! Kinesiology tape is the cornerstone of her business SS Tape and Rehab, which focuses on whole-horse rehabilitation. Her leadership, business savy, and horse sense has been an integral part of the company’s growth and vision moving forward. She is passionate about helping horses and empowering people. Her goal is for Equi-Tape to educate horse owners about the benefits of kinesiology taping and build a global community of practitioners who have a life-changing impact on the equine world.


Kaylee Jacobsen, Director of Operations

 Kaylee Jacobsen is the backbone of our customer service and administrative team. She has provided years of indispensable executive support to our founder Dr. Bev Gordon and brings a multitude of talents to the team. She has a background in marketing, product distribution, administrative management, and a passion for helping others! She lives in Massachusetts with her husband and three children and enjoys family adventures whenever possible. She is most excited about expanding Equi-Tape’s distribution capabilities internationally. She is also a huge advocate of growing our education courses as they empower people to use our unique products. She also hopes to develop a line of neon colored tape for young riders and color enthusiasts!



Calandra Vargas-Ohanlan- Director of Social Media and Communications, SS Tape and Rehab

 Calandra is a life-time horsewoman who has trained in multiple disciplines but loves jumping, dressage, and trail riding. She resides in Colorado and travels often to Texas where her husband works. She is passionate about helping rescue horses and would love to compete on and sell rehabilitated horses. She is a huge advocate of kinesiology taping and is currently in the process to become a certified Equi-Tape Practitioner. She has a background in public policy, political communications, advocacy, and once ran for Congress. Calandra joined the team because she believes every horse person and horse would benefit from Equi-Tape. She brings fresh ideas for marketing and product development and looks forward to one day teaching trainers around the world to incorporate the Equi-Taping Method in their routine.


Judith Rathbone, CEBP, CETP

Judith is a renowned equine sports specialist, writer and speaker with Certifications in Equi-Bow and Equi-Taping methodologies. Her understanding of functional anatomy and experience as a high performance athlete has given her the ability to effectively address her clients needs. Her experience in helping Grand Prix level athletes attain and maintain performance excellence has made her a highly sought after Equine Bodywork Practitioner. 


Anna Crane, DC, MS CAC, VCP

Dr. Anna Crane is a human and animal chiropractor specializing in neurologic phenomena. She holds a Bachelors of Science in Equine Science and Human Biology, a Masters of Science in Animal Science, as well as a doctorate of Chiropractic. She successfully runs New England Animal Chiropractic in Boston, Massachusettes. Her practice is focused on the high performance animal athlete, enhancing their ability to comfortably compete. Dr. Crane is a certified Equi-Taping® Instructor and is a master in communicating complicated details in easy to understand language for her students and clients.


Lumi Michelle Rolley, ESMT

Lumi is a certified Equi-Taping® Practitioner and instructor currently practicing in the New York metro region. She regularly uses Equi-Taping® Methods and Strategies with her clientele. Lumi is also certified in Equine Sports Massage by Equissage, a certified Reiki Practitioner, and has training in allied therapies, including Equine Craniosacral and Myofascial Release. She integrates energy work with massage and seeks a holistic approach to foster the horse’s wellbeing by integrating various modalities. Lumi’s focus is to bring the horse back into balance to enable the body to heal itself, handle the daily rigors of athletic training and  competition. Lumi is one of the top taping practitioners and instructors in the world offering a wealth of knowledge, experience and inspiration.


Christa Veinotte – RMT, Lymphatic Drainage and Craniosacral Therapist

Christa is a registered massage therapist and specializes in treating elite equine athletes such as Olympians and World Cup competitors. Christa has extensive training in Lymphatic Drainage and Craniosacral Therapy and has completed thousands of treatments in her career. We are thrilled to have her represent and use Equi-Tape as a certified Practitioner.


Jeff Moore

Jeff is the owner of Equine Rehab & Therapy, Inc., a partner in Whole Horse Solutions, and has been training and helping horses for over 25 years. He focuses on biomechanics and the restoration of movement to allow performance horses in many disciplines to reach their peak potential. Jeff’s work ranges from NFR barrel horses, grand prix dressage horses,  Rolex and Tevis competitors, to the horses of the live theater troupe Cavalia. When Jeff is not teaching or working on horses, he lives with his family near the Snake River Canyon of Eastern Oregon. We are so honored to have him represent and use Equi-Tape as a certified Practitioner and Instructor.



Lola Michelin, LMT, LAMP, SAMP

Lola is the founder of the Northwest School of Animal Massage and director of education. She has been practicing animal massage for over 30 years and teaching animal massage for over 20 years. Her practice is equine focused but includes dogs, cats, people and exotic species. She also has a B.Sc. in Animal Science, has worked as a veterinary technician, a zookeeper, and a pathology technician. As a certified Equi-Tape® Practitioner, she enjoys combining the Equi-Tape® Methodology with the other modalities she specializes in, including Myofasical Release, Manual Lymphatic Drainage, Manual Ligament Therapy and Acupressure.   She currently operates an Equine Retirement and Rehabilitation program at the NWSAM campus based in the Puget Sound. An avid equestrian, she is always seeking new approaches to supporting the physical and mental health of horses.


Mary Ann Simonds, BS, MA

Mary Ann has 40 years of professional experience in the horse industry and a scientific background in behavioral equine ecology( B.S.) and Human-Animal Interactions/Equestrian Psychology (M.A.). Mary Ann has pioneered a number of supportive therapies for horses. She developed a line of magnetic therapy products and stress management remedies for horses and has researched and tested a number of therapy products for other manufacturers. A lecturer at various vet schools on behavior and natural health, Mary Ann now mostly teaches, coaches, and mentors other professionals. A believer in the benefits of Equi-Tape®, Mary Ann first started teaching “Taping for Training” back in the 1990s realizing the importance of myofascia and proprioception to help horses learn to use muscles correctly. Mary Ann now uses Equi-Tape® not just for training but to assist horses in a number of areas and is thrilled to be an Equi-Tape® Instructor.