Breaking News: Equine Kinesiology Taping Surges as One of the Fastest-Growing, Cost-Effective Modalities in Horse Care

Published: May 13, 2025

Equine kinesiology taping has rapidly emerged as one of the fastest-growing modalities in the world of horse care, capturing the attention of trainers, veterinarians, and horse owners alike. Originally developed for human athletes, this technique has been adapted for equine use and is now revolutionizing approaches to rehabilitation, performance, and overall well-being in horses.

Why Equine Kinesiology Taping Is Growing So Fast

Widespread Adoption and Popularity
Kinesiology taping is now a staple in equine rehabilitation therapy, used by veterinarians and bodywork practitioners to support horses recovering from muscle strain, joint issues, and injuries. Its growth is fueled by its versatility and the increasing recognition of its benefits in both professional and amateur equestrian circles.

Practical Benefits

Non-restrictive Support: Unlike traditional bandaging, kinesiology tape provides support while allowing a full range of motion, making it ideal for active horses in training or competition.
Pain Relief and Injury Prevention: Research and practitioner experience show that taping can reduce pain and inflammation, support muscle and joint function, and improve proprioception, helping prevent re-injury and optimize movement during recovery.
Customizable Applications: The tape can be tailored to address specific anatomical needs or vulnerabilities, offering targeted support for weak joints, strained muscles, or chronic issues.

Integration with Traditional Care
Kinesiology taping is often incorporated as part of a comprehensive treatment plan, complementing traditional veterinary care and other modalities such as massage or physiotherapy. Its ability to provide ongoing support between veterinary visits adds to its appeal.

Cost Comparison: Kinesiology Taping vs. Other Modalities

One of the key drivers behind the explosive growth of equine kinesiology taping is its cost-effectiveness:

Lower Cost Than Veterinary Interventions: While veterinary care for injuries or chronic conditions can be expensive, especially when advanced diagnostics, medications, or surgical interventions are required, kinesiology taping offers a relatively affordable alternative or adjunct. The tape itself is inexpensive, and sessions can often be performed by trained practitioners or, with proper instruction, even by horse owners.
Reduced Need for Medication: By supporting recovery and reducing pain, kinesiology taping may reduce reliance on medications that carry side effects and add to overall treatment costs.
Long-Lasting Effects: A single application can remain effective for several days, providing continuous support without the need for frequent reapplication or intensive labor.

Modality

Equine Kinesiology Tape

Veterinary Care

Massage/Bodywork

Cost Level

Low

High

Moderate

Frequency Needed

As needed

Applications last multiple days

As Needed

Weekly/Byweekly

Invasiveness

Non-invasive

Can be invasive

Non-invasive

Practitioner Required

Yes/No (can be owner)

Yes

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The Bottom Line

Equine kinesiology taping is one of the fastest-growing modalities in the world because it combines affordability, versatility, and non-invasive support with the potential to enhance performance and speed recovery. Its rapid adoption is driven by both its practical benefits and its ability to fill gaps left by more expensive or invasive treatments. As more research emerges and accreditation programs ensure quality application, kinesiology taping is poised to become a mainstay in equine care worldwide.

Effective

Safe

Low Cost

The Fundamentals Of Equi-Taping®

The world’s most comprehensive, accredited education in equine kinesiology taping. Developed by the creators of the modality, built on science, and designed for real-world results. Earn 16 CEUs and industry-recognized certification—trusted by veterinarians, therapists, and trainers worldwide.

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The Fundamentals Of Equi-Taping

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Testimonial

“Equi-Tape saved my horses life and forever changed mine.”
Brittany - Equi-Tape Practitioner

How Equi-Tape® Stands Out

While many brands simply repackage human kinesiology tape for horses by adding stronger adhesive, Equi-Tape® takes a fundamentally different approach. Developed specifically for equine use, Equi-Tape® is engineered with unique fabric, stretch properties, and a medical-grade adhesive designed to move with a horse’s skin and coat—delivering both comfort and durability, even in the rigors of daily barn life.

Unlike generic tapes, Equi-Tape® was created in collaboration with equine health professionals to address the distinct needs of horses, from sensitive skin to the demands of athletic movement. The result is a tape that offers reliable support, flexibility, and safety—qualities that have made it the standard in accredited equine kinesiology taping education and practice worldwide.

Exploring the Material Makeup of Equi-Tape®

What truly distinguishes Equi-Tape® is its thoughtful engineering in three key areas: material, stretch, and adhesive. Unlike standard tapes, Equi-Tape® uses a proprietary fabric that’s lightweight yet durable, allowing it to conform comfortably to a horse’s unique contours without restricting natural movement. Its stretch is calibrated specifically for equine skin and musculature, offering just the right amount of elasticity to provide support while enabling full range of motion.

The adhesive is medical-grade and formulated for horses—not just made stickier, but designed to stay secure through sweat, dirt, and daily activity, while still being gentle enough for sensitive equine skin. This careful balance of material, stretch, and adhesive ensures that Equi-Tape® delivers consistent, reliable results in both everyday use and demanding performance environments.

About Rebecca Haddock

Rebecca Haddock is the owner of Equi-Tape Inc. Holding and the world’s most accredited expert in equine kinesiology taping. Under her leadership, Equi-Tape has become the only equine kinesiology education provider evaluated by RACE—the accrediting board for veterinarians and vet techs—and is recognized by IAAMB and NCBTMB as well. With these three major accreditations, Rebecca has set the gold standard for education in the field.

After acquiring the company from its founder, Dr. Beverly Gordon, Rebecca expanded both the reach and impact of equine kinesiology taping—developing new protocols, launching accredited digital courses, and empowering both professionals and everyday horse owners worldwide. Her dedication to research, innovation, and accessible education continues to shape the future of holistic horse care.